Go To Market Services

Maximizing market adoption for disruptive GovTech companies.

PUBLIC SECTOR GTM ASSESSMENTS

Having a strong and clear go-to-market strategy allows you to focus your limited resources in the right areas to build a sustainable and scalable business.

  • Messaging + Positioning

    Your story, vision and messaging will separate you from the rest. We will review messaging + positioning assets to ensure your directive is clear and won’t get lost in the mix.

  • Stakeholder Interviews

    We will schedule stakeholder interviews with individuals in our network who most closely align with your technology to gain direct feedback and direction.

  • Ideal Customer Profiles

    Identify the ideal public sector roles and personas to create a sales presentation and collateral that will result in positive impact at the highest levels.

  • Segmentation

    Analyze and segment the best market targets by governmental type, population, geography and procurement processes.

  • Pricing + Procurement Strategies

    Optimize pricing from market data and procurement strategies to ensure the most effective price point to maximize sales and profitability.

  • Public Policy Strategies

    Understand legislative and regulatory strategies at the state and local level to align technology to the priorities of policymakers and elected officials.

  • Partnerships + Integrations

    Evaluate potential GovTech partners and integrations with introductions to key GovTech partners to maximize product awareness and adoption.

  • Target Customer Lists

    Develop a strategic customer target list that is data driven and presents the clearest path to get your tech in front of the most invested stakeholders.

 

 
 

We work with all types of companies.

  • Startups with limited resources that need assistance designing and executing a go-to-market strategy.

  • Established companies with limited growth that require GTM and product market fit realignment.

  • Rapid growth companies that require market, segment and/or geographic expansion to maintain growth rates.

  • Commercial companies considering market expansion into the public sector.

  • International companies interested in expanding operations to the US public sector market.

 

GTM Services for Investors

We partner with Venture Capital and Private Equity firms to build public sector go-to-market strategies for portfolio companies and conduct pre- and post-investment assessments.

Pre-Investment

Gather real world diligence on potential investments.

  • Public sector readiness assessment

  • Messaging and Positioning Review

  • Market, Ideal Customer Profile, and Segmentation Analysis

  • Stakeholder Interviews and Feedback

  • Customer and Sales Pipeline review

  • Sales and Implementation Process Analysis

Post Investment

Accelerate the growth of your public sector portfolio.

  • Public Sector GTM Strategy Playbook and Training

  • Messaging and Marketing Collateral Assessment

  • Pricing and Procurement Optimization Strategies

  • Stakeholder Interviews and Market Assessments

  • Revenue Generation Services

  • Partner and Integration Development

  • Strategy and Execution Re-alignment