Product Services

Optimizing technology solutions and product strategy for the public sector.

Product Strategy Alignment

 

Even with the best designed products, if the product management and marketing/sales teams are misaligned, then the go-to-market strategy will inevitably fail. Targets will be missed, fingers will point, and unneeded features will be developed. Everyone internally will have an opinion, but the most important voice will be ignored - the customer.

Successful innovators know that product strategy starts with the customer. What is the pain? What do they value in a solution? How much are they willing to pay? Our product experts will work with your team to execute our integrated strategy framework - product strategy, revenue, and go-to-market for public sector success.

 

 Product Services

  • PUBLIC SECTOR READINESS

    Complete assessment of the product, including product market fit, targets, messaging, pricing, accessibility, and more.

  • STAKEHOLDER INTERVIEWS

    Interviews with customers, partners, and GovTech experts to uncover needs, product priorities, and pricing strategies.

  • MESSAGING + POSITIONING

    Messaging + positioning development to ensure your messaging is clear and designed for the proper audience.

  • PRODUCT + SALES ALIGNMENT

    Current product capabilities and road map review to ensure product, sales strategy, and go-to-market alignment.

  • PRODUCT LAUNCH PLANNING

    Oversight and management of product launches including messaging, content, initiatives, and outcomes.

  • PRODUCT MANAGEMENT

    Hands-on product services for teams needing product management resources on a temporary or part-time basis.

  • UI/UX DESIGN CONCEPTS

    Conceptual designs and specs for exceptional experiences to maximize engagement, conversion, and retention.

  • TECHNICAL REVIEWS

    Access to technical resources with deep govtech experience for best practices and guidance on avoiding pitfalls.

 

 

Investor Services

We partner with Venture Capital and Private Equity firms portfolio companies for product assessments and services.

Pre-Investment

  • Public Sector Readiness Assessment

  • Stakeholder Interviews and Feedback

  • Product GTM Strategy Review

Post Investment

  • Product GTM Strategy and Launches

  • Product Management Services

  • Product Strategy Realignment